BLUEPRINT. TRANSFORMATIONS
STRONG & LEAN. No BULL**IT.
Get lean, boost energy, and build a confident body - without living in the gym or sacrificing your Sundays to meal prep.
For high performers who let their body slip while building real impact.
Anti-cookie-cutter coaching for high performers who want to get fit, lean, and confident - without living in the gym or eating like a bodybuilder.
You used to be fit. Now you're just... soft.
You're crushing it at work - building something real.
But somewhere between the back-to-back meetings and client dinners, you let your body slide.
You're not lazy. You're exhausted.
And every time you try to "get back into it," work blows up and fitness disappears for weeks.
You don't need another generic program.
You need a system that works WITH your schedule, not against it.
Our TRANSFORMATIONs
ABOUT ME
My name is Anton Maxwell-Jones.
I grew up in Japan. Moved to Australia at 13 after my parents split. Spent my teens angry, lost, and trying to figure out who I was.
At 17, I got hit at a party and felt completely powerless. That was the shift. I started training. Got obsessed. Hired my first coach.
Over the past 8+ years, I've dedicated myself to resistance training and learning from world-class coaches. I competed in bodybuilding and placed 3rd at the IFBB QLD show in 2023. I also completed a full 42.2km marathon in December 2024.
Personally, I lost 12kg in 16 weeks while building muscle. Professionally, I've guided over 500 people and helped deliver 100+ visible transformations.
I've also crashed. Burnt out. Stepped away and almost quit coaching entirely. But I came back—because this is the thing I'm supposed to do.
I'm not here to sell you perfection. I still enjoy a beer. I don't train seven days a week. But I do have systems that work. And if you show up and follow through, you'll change your life.
I care about results, but more importantly, I care about helping people feel proud in their own skin again.
Why Choose Us?
At Blueprint Transformations, we're not another cookie-cutter service where you're just subscription #141.
We treat you like your favourite teacher did - someone who sees your potential and won't let you waste it.
Personalized coaching that actually gives a shit – No templates. No generic meal plans sent to 50 people. If you like omelettes for breakfast, you're getting omelettes. We work with your preferences, your schedule, and your life.
Efficient transformation for people who don't have time to waste – High performers don't want to live in the gym or meal prep for hours on Sunday. We automate, delegate, and optimize so you get results without adding more work to your life.
Accountability that shows up when it matters – Not just at weekly check-ins. When you're about to slip, we're there. When you need adjustments, we don't wait 3 days to respond. We're in your corner daily.
Sustainable results built on reality, not restriction – We're not here to make you miserable with chicken, rice, and broccoli. No extreme fasting. No keto dogma. No sacrificing social events or client dinners.
We build confident bodies as the foundation for everything else – You want to look good, feel strong, and show up with energy. That confidence ripples into your leadership, relationships, and legacy. We start with the physique - everything else follows.
Our tailored coaching meets you where you are, empowering you to unlock your full potential and maintain results for life. Choose us for expert guidance, accountability, and a program that fits your lifestyle.
Here’s what people say about us.
“I’m genuinely a completely different girl. In every way. Overall my approach to life. A big thing that blueprint helped guide me through was creating healthy habits. Going to the gym 5x a week and choosing food that would nourish my body is just second nature to me now. I don’t have desires to binge anymore because I have created the habit to intuitively listen to my body and what it is telling me I need in that moment. I am happier, healthier, stronger, and more excited for life than I ever thought I could be. ”
Chloe Boulle
“Blueprint has helped me achieve a physique in which I am proud to have. With each bit of progress I see, I keep wanting more. I now realise that having my dream physique can be a reality and not just a dream, something I never thought was possible.”
Harr Derbyshire
“Blueprint has helped me in ways I can’t even beginning to explain. Not only have I gone through the changes to my body that I never thought possible in such little time but have also had an insane about of adjustment and changes happen to myself mentally. I have now grown to have confidence in myself, drive to be better, discipline to continue and a now amazing relationship with food and exercise balance.”
Rachael McKew
Unlock your full potential with us
Tired of giving 100% and still not seeing results? Want to shred 10kg+ of body fat in 12 weeks and build a strong, lean body for life?
H
ere's how it works: Book a Free 30-Min Strategy Call where we'll break down your current struggles and craft a game plan that suits you.
We'll tell you if we're a fit - if we can help, we'll offer you a spot. If not, we'll tell you upfront.
No obligation to join anything.
Either way, we'll give you as much value as possible to help you on your journey of self-improvement.
Transform your body and mind with expert coaching from Anton Maxwell-Jones. Achieve a strong, lean physique while enjoying life’s best moments. Start your journey today.
